Monday, May 7, 2012

Assignment 20: Research & Inspiration

Shepard Fairey
He was born on February 15. 1970 in Charleston, South Carolina. He is a contemporary american designer and illustrator. He is interested in punk music, skateboarding, and "underground" culture. He is known for his Obama Hope poster.

Colors: navy blue, green
Words: rescue
Animal: dog, cat
Graphics: dog, animal

Inspiration:

dog & heart

heart & paw


Color psychology



Tuesday, May 1, 2012

Assignment 19: Research and Inspiration

design
hair/swirls
colors and logo

color and shape

cute hair

comb is noice

i like the color

scissor logo

color

Business Card- Visual Hierarchy
1. logo
2. azul salon & spa
3. Katie Ketchum
4. other info

pattern

cute

swirl

logo
Letterhead- visual hierarchy
1. logo
2. azul salon & spa
3. swish
4. info

Envelope- visual hierarchy
1. logo
2. faded big logo
3. azul salon & spa
4. address

Tuesday, April 24, 2012

Stationary Package


  • the printed pieces a company utilizes for communication purposes
  • all communications need to be well-coordinated
  • the message of the organization needs to be presented consistently
  • Basic: business card, letterhead, envelope
  • Business card: quick advertisement, says something about company; colors, fonts, etc. matter
    • Typically includes: logo, company name, employe name, title, phone number, fax number, email address, company address, web address
    • must be 2" x 3.5"
    • horizontal OR vertical orientation
    • check for accuracy
    • check for unity- continuity among other pieces
  • Letterhead- a printed piece of paper used to send letters, memos, etc.; includes: logo, company name, company address, phone #, fax #, web address, must be 8.5 x 11, vertical, unity
  • Envelope- standard #10 envelope, logo, company name, company address, 9.5 x 4.115, horizontal or vertical, leave room for stamp and recipient's address, unity, can go to edge, but $$$$$$$$$$

Thursday, April 19, 2012

Assignment 18: Research and Inspiration

color and font

flowers

symbol for dot on i

flower as o

colors
Visual Hierarchy
1. Mimi's Flower Shoppe
2. Flower (as apostrophe)

Friday, April 13, 2012

Assignment 17: Research and Inspiration

Three Tree Landscape
3 trees

tree in letter

3 leaves.. 3 trees

cute- color

tree

cute tree

grapes and granola logo is cute- like earth save too
Visual Hierarchy
1. Trees
2. Three Tree Landscape
3. Ground

Wednesday, April 11, 2012

Logotype

  • Logotype is a graphic mark or emblem commonly used by commerical enterprises. organizations, and even individiuals to aid and promote instant public recognition.
  • referred to commonly as logo
  • inventions and techniques that have contributed to the contemporary logo: Egyptian Hieroglyphics, coats of arms, watermarks, and the development of printing technology
  • During the Industrial Revolution (18th and 19th centuries), photography and lithography contributed to the boom of the advertising industry. Typography was also undergoing a revolution of form and expression.
  • Consultancies and trades-groups in the commercial arts were growing and organizing. By 1890, the USA had 700 lithographic printing firms employing more than 8,000 people.
  • As printing cots decreased, literacy rates increased, and visual styles changes.
  • By the 1950s, Modernism had shed its roots as an avant-grade artistic movement in Europe to become an international, commercialized movement in the United States and elsewhere.
  • LESS IS MORE
  • Real life people don't have enough time to analyze logos
  • Logo design is an important area of graphic design, and one of the most difficult to perfect. This is because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition.
5 Principles of Effective Logo Design

  1. Simple
  2. Memorable
  3. Timeless
  4. Versatile
  5. Appropriate (think about audience)

Will it look good in different kinds of media? In black and white? Reversed? Small? Large?
Focus on shape; color is subjective.


Color

Four Color Process
technique for printing with full color
CMYK


Spot Color
- a method of specifying and printing color in which each color is printed with its own ink
- cost effective when the printed matter only contains 1-3 colors, becomes expensive with more colors
- Pantone Matching System



Color selection should be based on audience.
Pay attention to color trends
Use 2-3 colors


Combination Mark- combining text of company name and visual together (graphics + text)

Iconic/Symbolic- just a symbol, very simplified (graphic only)

Wordmark- the whole name of the company (text only)

Lettermark- use initials (text only)


Friday, March 16, 2012

Assignment 16: Research and Inspiration

Infographics are graphic visual representations of data and information. 
They are useful when you need to explain complex information, numbers, or data quickly and effectively.
Good infographics make complicated information easy to understand.
Infographics need to be:

  • simple
  • creative
  • interesting
  • organized
  • accurate
  • relevant
I like how the stripes stretch out to show more information.







Friday, March 9, 2012

The Greek Alphabet | 800 BC

How did Greeks come in contact with the Phoenicians?
Phoenicians traveled to Greece on a regular basis

How was the Greek adaptation of the alphabet different from its predecessor?

They adapted some of the consonants as vowels

Why is the Greek alphabet considered to be the world's first true alphabet?
It has helped many other languages

Name several similarities and differences between the Greek and modern English alphabets.

Some of the letters are the same &  there are consonants and vowels



Post an example of the Greek alphabet in visual form.

Early Computers | 1930s - 1980s AD


1944 Mark Computer

UNIVAC Computer

1st mouse

Altair

apple I

Apple II

TRS-80

Commodore PET

Apple MacIntosh

What is an abacus?
a tool that is used for doing math
In 1936, Zuse invented this type of computer?
freely programmable-Z1
Post a photo of the 1944 Mark Computer.


In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
It was used by the navy for gunnery and ballistic calculations.

Post a photo of the UNIVAC Computer.


In 1951, Eckert and Mauchly designed the first commercial computer for whom?
Census Bureau.

What does UNIVAC stand for?
Universal Automatic Computer
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machines
What is FORTRAN?
The first high-level programing language
Post a photo of the first mouse.


In 1964, how did Engelbart change the way computers worked?
He created the mouse
What is the significance of ARPnet?
It was the first internet that let the protection of information be communicated between military installations
In 1971, Intel introduced this?
Post a photo of it.
The first single chip microprocessor
In the same year, IBM introduced this?
Post a photo of one.
floppy disk
In 1973, Metcalf and Xerox created this?
The first ethernet computer network


During the next several years, the first consumer computers were marketed.
Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

In 1981, Bill Gates and Microsoft introduced this package.

MS-DOS


Post a photo of the Lisa computer.


In 1983, who introduced the Lisa computer?
Apple
What is GUI?

Graphical user interface


Post a photo of the computer mentioned below.


In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?

Apple Macintosh- Apple
The commercial only ran one time. When?
January 22, 1984.
In response to the Apple GUI, Gates and Microsoft introduced this?
The Windows operating system
Two men are known for their development of the Apple I computer. Who are they? Steve Jobs & Steve Wozniak.
When was the internet that we know, world wide web, developed and introduced?
1990-1991
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
A hidden message in media.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Where do you think computers will take us in the next 10 years?

Computers will probably take over most of our lives & the technology will be unimaginable


Photography | 1839 - 1960s AD


Until the 1880s, how were news stories illustrated?
Engravings or woodcuts were used
What is a camera obscura?
A device that projects an image onto a screen.
Post an example of a camera obscura.

 
How did scholars and artists utilize the camera obscure?
to observe solar eclipses
From where did the photographic camera develop?
The portable box version of the camera obscura

Who first used the term "photography"? Where was is derived from?
Sir John Herschel - from the Greek words for light and writing 



Post the first photograph.


Who is credited with making the first successful photograph?
Joseph Niece


Post an example of a Daguerreotype image.


Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre - reduced the time needed to make photographs - expensive and the image could not be duplicated


Post an example of a Calotype image.


Who invented the Calotype process? What are the advantages and disadvantages of the process?

William Fox Talbot - unlimited amount of duplicates could be made- the quality of the image was affected


Post an example of a Wet Collodion Process image.


Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?

Frederick Scott Archer- reduced the exposure time - sharper image was produced



Post an example of a Dry Plate Process image.


Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox - this process still made photography complicated - the gelatin still is the base of film still
Who is George Eastman? What company did he establish?

the inventor of roll film - the Eastman Kodak company.


Post an example of The Kodak Camera from 1888.


How did he make this camera/photography accessible to the public?
He introduced the camera called the Brownie- just $1
What is Edwin Land best known for? What company did he establish?

He invented instant photography- Polaroid Corporation


Post a photo of the first Polaroid camera.


How long did the first Polaroid camera take to produce a photo?
60 seconds
What was Eadweard Muybridge known for?

starting motion picture photography


Post a photo of the Zoopraxiscope.


What is the Zoopraxiscope?

A device used to show images in successive pages of motion.


Post a photo of Muybridge's horse in motion.


How did Muybridge settle the debate and photograph a horse in motion?

He set up a system of cameras that were triggered by a thread when the horse was in motion
In 1880s, the development of the motion picture camera allowed this?

You could capture several individual images on a single film reel


Post a photo of a motion picture projector.


What is a motion picture projector?

A device that shines a light through a piece of film and magnifies a "moving picture" onto a screen for an audience.