Target Audience-
the primary group that an advertisement is aimed towards/appeals to
the primary group that an advertisement is aimed towards/appeals to
Message-
verbal, written, or recorded communication sent to a recipient who can't be contacted directly
verbal, written, or recorded communication sent to a recipient who can't be contacted directly
Work Ethic-
hard work, eagerness to work or get something done/completed
hard work, eagerness to work or get something done/completed
Employability Skills-
skills related to a certain career, getting a job, advancing in the job, responsibility
skills related to a certain career, getting a job, advancing in the job, responsibility
20/20 Rule-
every twenty minutes look 20 feet away for 20 seconds
every twenty minutes look 20 feet away for 20 seconds
Right-To-Know Laws-
an employer must tell employees about any possible dangers in the job
Icon-
a picture/image/representation
Vector-Based Graphics-
can be scaled without lowering quality
Specs/Specifications of a Project-
requirements for a project
Dialog Box (within an application)-
a box that gives instructions and information
Palette (within an application)-
a range of colors in an application
Guidelines-
a rule or piece of advice
Extensions-
something added or extended/ a continuation
Contextual Menu-pop-up menus that help with certain tasks
Clipping Mask-
having a graphic take the shape of the mask and hiding everything else
Hue-
color
Primary colors-
colors that are naturally made- red, blue, and yellow
Secondary colors-
colors that are made by mixing primary colors- orange, green, violet
Tertiary colors-
colors that are made by mixing a primary color and a secondary- red-orange, blue-green, blue-violet, red- violet, yellow-green, yellow-orange
Neutral colors-
browns, grays, black, white
Continuous tone images-
if the variations of color are subtle in a design so that someone cannot see big differences
Resolution-
the detail an image has
File size-
the size of a file measured in bytes
Typography-
design created with different typefaces
Typeface-
a design of type of type, font
Serif-
a projection of the end of some letters
Body Type-
font/typeface used in the body of a document
Display Type-
type used for eye-catching advertising or headings
Reverse Type-
light colored type on a dark background
Point Size-
the size of a font
Ligatures-
combine letters in latin
Ampersand-
&- means and
Small caps-
uppercase and lowercase are the same height
Lowercase-
small letters opposite of uppercase
Uppercase-
capital letters opposite of smalle letters/lowercase
Flush Left-
everything is aligned to the left
Flush Right-
everything is aligned to the right
Centered-
lines are centered individually on the same axis, gives a formal feel
Justified-
everything is aligned in one block
Type Family-
different variations of a type face
Small Caps-
capital letters that align at the waistline
Lining-
numbers are very uniform, align horizontally
Non-lining-
numbers aren't uniform, have ascenders/descenders
Leading-
the space in between lines of type
Margins-
white space on top/bottom/sides of page
Type Style-
blod, italics, regular
Kerning-
adjust the space in between individual characters
Tracking-
when you change the space overall
Concept-
an idea
Final Product-
the end results
Thumbnail-
a quick sketch to get your thoughts out of your head & onto paper
Initial Cap-
larger, decorative capital letter at the beginning of text/paragraph
Hue-
color
Primary colors-
colors that are naturally made- red, blue, and yellow
Secondary colors-
colors that are made by mixing primary colors- orange, green, violet
Tertiary colors-
colors that are made by mixing a primary color and a secondary- red-orange, blue-green, blue-violet, red- violet, yellow-green, yellow-orange
Neutral colors-
browns, grays, black, white
Continuous tone images-
if the variations of color are subtle in a design so that someone cannot see big differences
Resolution-
the detail an image has
File size-
the size of a file measured in bytes
Typography-
design created with different typefaces
Typeface-
a design of type of type, font
Serif-
a projection of the end of some letters
Body Type-
font/typeface used in the body of a document
Display Type-
type used for eye-catching advertising or headings
Reverse Type-
light colored type on a dark background
Point Size-
the size of a font
Ligatures-
combine letters in latin
Ampersand-
&- means and
Small caps-
uppercase and lowercase are the same height
Lowercase-
small letters opposite of uppercase
Uppercase-
capital letters opposite of smalle letters/lowercase
Flush Left-
everything is aligned to the left
Flush Right-
everything is aligned to the right
Centered-
lines are centered individually on the same axis, gives a formal feel
Justified-
everything is aligned in one block
Type Family-
different variations of a type face
Small Caps-
capital letters that align at the waistline
Lining-
numbers are very uniform, align horizontally
Non-lining-
numbers aren't uniform, have ascenders/descenders
Leading-
the space in between lines of type
Margins-
white space on top/bottom/sides of page
Type Style-
blod, italics, regular
Kerning-
adjust the space in between individual characters
Tracking-
when you change the space overall
Concept-
an idea
Final Product-
the end results
Thumbnail-
a quick sketch to get your thoughts out of your head & onto paper
Initial Cap-
larger, decorative capital letter at the beginning of text/paragraph
