Podcast 3 Principles of Design

Define principles of design.
concepts used to arrange the elements of a design/compositionWhat do the principles of design affect?
the message of the work
What is the principle of repetition?
repeating an element of the design throughout the design
Describe ways that the principle of repetition helps the composition/audience.
It controls the reader's eye and keeps attention on the piece
What are ways that you can incorporate repetition into your designs?
repeat font, line, boldness of font, color, design element, spacingWhat should you avoid when working with repetition?do not repeat teh element so much that it becomes overwhelmingWhat is the principle of proportion/scale?the relative size and scale of various elements in a designWhat is the most universal standard of measure when judging size?the human bodyHow can the principle of proportion/scale be used as an attention getter?by making an unexpected scale





What is the principle of balance?the distribution of heavt and light elements on the pageWhich kinds of elements/shapes visually weigh heavier/greater?large elements and irregular shapesWhat is another name for symmetrical balance?formal balanceDefine symmetrical balance.when the weight of a compostion is evenly distributed around a vertical or horizontal axisWhat is another name for asymmetrical balance?informal balanceDefine asymmetrical balance.when the weight is not evenly distributed around an axisWhat is the principle of emphasis?stressing a certain area of focusWhat happens to a design that has no focus?nothing stands outWhat is a focal point and how is it created?A focal point is where a viewer's eye goes first, and it can be created with a sudden change in size, direction, etc.How many components of a composition can be a focal point?oneWhat ways can emphasis be created in a design?with a sudden chnage in size, shape, texutre, direction, color, tone, or lineWhat is the principle of unity?the wholeness of a compositionWhat three ways can unity be obtained?1. by putting objects close to each other

2. by using similar textures

3. by using a line that trvels around the design
What is the principle of variety?the use of differences and diversityWhat ways can a designer add variety to a design?they can use different textures, colors, and shapesWhy is it important to find the right balance between unity and variety?because too much unity creates a boring design and too much variety creates a chaotic feelWhat is figure?a form, silhouette, or shapeWhat is another name for figure?positive spaceWhat is ground?the surrounding area around a figureWhat is another name for ground?negative spaceWhen a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?It will depend on the relationship between visual elements, and this is the relationship between positive and negative space.Why must a designer consider the composition as a whole?because the desing needs to look clean and not too busyWhat is the principle of rhythm?a continuity or organixed movement in space and timeHow is rhythm achieved?with orderly repetition os an elementWhat three ways can rhythm occur in a design?1. with similar size of length

2. using an organic sense of movement

3. sequence of shapes
How does rhythm help a composition/design?it controls the viewer's eye movement and add life to the pageWhat is the principle of contrast?2 elements that are differentHow can contrast help a design?it helps to guide the viewer's eyeWhat is wrong with having too much or too little contrast in a design?too much- confusing, too little- boredom
What is the key to working with contrast?make the differences obvious
What are some common ways of creating contrast?
create differences in size, value, color, type, texture, shape, alignment, direction, or movement