Podcast 1

What does it take to create good graphic design?

understanding the elements and principles of design
What is the difference between elements and principles?
principles tell us how to organize and arrange elements
Name the six (6) elements of design.
line, shape, value, space, color, texture
What can lines aid in, when alone or combined with  other lines or shapes?
readability, appearance and message of a deisgn
Which lines suggest a feeling of rest? Why do you think?
horizontal
Vertical lines communicate a feeling of what? Why do you think?
loftiness
What lines suggest a feeling of movement? Why do you think?
diagonal
Soft, shallow curved lines suggest what? Why do you think?
safety, comfort, relaxation
These lines suggest confusion and turbulence? Why do you think?
deep curves
What element defines a specific area of space?
shape
What is the difference between two dimensional shapes and three dimensional shapes?

2D- length x width 3D- length x width x height
Describe the difference between geometric shapes and organic shapes?
Geometric- structured (square, hexagon) Organic- natural shapes, irregular
What are abstract shapes?

stylized or over simplified versions of natural shapes

Which basic shape projects an attitude of honesty or equality? square, triangle, circle

What do triangles suggest?
action, stability

Circles convey feelings of what?
protection

Describe positive space and negative space? Positive- objects and elements Negative- space around and between objects and elements

What is texture? surface of design- paper or graphics giving the illusion of textured design

Incorporating texture into a design can help do what? richness and depth

What is value? degree of light and dark in a deisng

What is another name for value?
tone

What can the element of color do when incorporated into a design?
convey moods, attract attention, identify objects -- it can be applied to any other element